{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess contemporary film venues.
The biggest shock the film industry has experienced in 2025? The comeback of horror as a main player at the UK film market.
As a style, it has notably surpassed past times with a annual growth of 22% for the UK and Irish box office: over £83 million this year, versus £68 million the previous year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” notes a box office editor.
The major successes of the year – a recent horror title (£11.4 million), Sinners (£16.2 million), the latest Conjuring installment (£14.98m) and 28 Years Later (£15.54m) – have all hung about in the cinemas and in the public consciousness.
Although much of the industry commentary highlights the unique excellence of renowned filmmakers, their successes suggest something changing between moviegoers and the genre.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” says a head of acquisition.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But outside of artistic merit, the consistent popularity of spooky films this year suggests they are giving audiences something that’s much needed: emotional release.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” observes a genre expert.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” remarks a respected writer of horror film history.
In the context of a real-world news cycle featuring war, border tensions, far-right movements, and environmental crises, witches, zombies and vengeful spirits strike a unique chord with viewers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” says an performer from a popular scary movie.
“The concept reflects how economic systems can drain vitality from individuals.”
From film's inception, societal turmoil has shaped horror.
Analysts highlight the surge of European artistic movements after the first world war and the chaotic atmosphere of the post-war Germany, with features such as The Cabinet of Dr Caligari and a pioneering fright film.
Subsequently came the 1930s depression and Universal Studios’ Frankenstein and The Wolfman.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” says a historian.
“Thus, it mirrors widespread fears about migration.”
The specter of border issues influenced the just-premiered folk horror a recent film title.
The creator elaborates: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Maybe, the current era of acclaimed, socially switched-on horror commenced with a brilliant satire debuted a year after a polarizing administration.
It introduced a new wave of horror auteurs, including a range of talented artists.
“Those years were remarkably vibrant,” comments a filmmaker whose project about a deadly unborn child was one of the period's key works.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The same filmmaker, who is writing a new horror original, adds: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”
At the same time, there has been a reappraisal of the genre’s less celebrated output.
Earlier this year, a independent theater opened in the capital, showing cult classics such as a quirky horror title, a classic adaptation and the 1989 remake of the expressionist icon.
The fresh acclaim of this “gritty and loud” genre is, according to the theater owner, a straightforward answer to the calculated releases produced at the cinemas.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he says.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Scary movies continue to upset the establishment.
“These movies uniquely blend vintage vibes with contemporary relevance,” observes an specialist.
Besides the re-emergence of the mad scientist trope – with two adaptations of a literary masterpiece on the horizon – he anticipates we will see scary movies in the coming years reacting to our current anxieties: about tech supremacy in the years ahead and “supernatural elements in political spheres”.
At the same time, a biblical fright story The Carpenter’s Son – which tells the story of holy family challenges after Jesus’s birth, and features celebrated stars as the divine couple – is planned for launch later this year, and will undoubtedly create waves through the Christian right in the US.</